‘It’s hard to sell to whom you can hardly see’

By 15th December 2016News
Speaker

Moxi.Biz’s founder Rianne speaks at the ‘Altijd Anno Nu’ event

On December 13th 2016, Moxi.Biz founder Rianne was invited to speak at the LuikenKarstens Event ‘Altijd Anno nu’ (always in the (k)now) in Leiden. She aimed to increase the awareness of an audience of entrepreneurs and business owners of consumer groups that are still often overlooked as attractive target customers. In her view, the every day political talk about diversity and framing of certain groups blurs the vision for marketeers of considering these same people as interesting potential new clients.

‘We help you see and reach a wider audience’

Rianne challenged the audience by sharing some details about herself. People might see a young, bi-cultural woman, but she is also an owner of two businesses, a home owner, plays golf and rides a motorcycle. These aspects might make her an interesting prospect for businesses in the audience.

She continued by saying that women are often overlooked as a financially successful consumer group. CBS statistics show that in 2025 the percentage of Dutch women with economic independence will be equal to that of Dutch men. Furthermore, there is an increasing number of women as entrepreneurs in The Netherlands. That being said, this group should definitely grow the interest of marketeers.

Rianne further pointed out that highly educated and entrepreneurial non-western migrants in Holland are growing significantly as a group. This means that they shoul become more interesting for businesses in general. A good example of this is the recent collaboration of Zilveren Kruis and Omnia in health insurance (read the business case here). The marketing potential of this group however, is often overshadowed by negative framing in the Dutch Media as she illustrated with the recent media coverage of hiphop artist Typhoon.

Through these motivational talks Rianne hopes to inspire businesses to gain a broader view of their clientele.

Moxi.Biz believes that integrating diversity in doing business is a ‘must have’ rather than a ‘nice to have’. Our mission is to raise awareness on the benefits of diversity marketing and help companies reach a more diverse clientele successfully. We do this by sharing relevant news, giving motivational talks and organizing inspiration sessions for marketeers. Would you like to know more or book Rianne as a speaker at your event? Contact us!

 

 

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